Private Label Card

Private Label Card

A private label card is a payment card given by VISA or MasterCard to a retailer who in turn gives it to it’s customers, only to be used at that merchant’s retail establishments.

Private label cards are almost like reward cards or store loyalty credit cards and debit cards or even business credit cards. For example, VISA operates a VISA prepaid private label card, which functions just like any other VISA card programme, except that selective authorisation only allows the private label to be used in certain nominated outlets. When using the chip and pin function, the card will either be accepted or declined from different merchants, depending on whether the card may be used there. The private label does not carry the Visa brand.

The advantage to these cards is that they use existing Visa devices and processing infrastructures, so they can be processed in exactly the same way as other credit cards and the same credit card charges apply.

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Payment Processing Services by NOIRE

NOIRE provides industry leading online payment processing services & risk management technologies. Designed using NOIRE, “Simply Switch On”, approach to payment processing, our payment solutions are built using the latest payment processing technology enabling businesses to “Plug In” and “Switch On” payment modules with ease if and when required.

As a leading Payment Service Provider, you can trust NOIRE to find the right solution for your business. We provide everything in one simple agreement – your Internet Merchant Account, Payment Gateway and Payment Processing with all the leading cards issuers. Combined with NOIRE’s industry leading fraud & risk management solutions, merchants can be confident managing their payments safely and securely from beginning to end with NOIRE.